You need more than a snapshot: you need to see how traffic and revenue move over time.
Here's how Oculis Analytics and DataFast compare, and where Oculis Analytics pulls ahead on trends, revenue-by-channel over time, and pricing.
What They Are
Oculis Analytics
Actionable growth analytics: revenue attribution and channel performance: which sources actually grow the business, and how that picture moves over time.
- See channel mix change (not just this week's winner)
- Tie revenue to channels across periods
- Subscriber retention by cohort: see how many paying customers stick around month over month
- Spot trends before you double down or cut
Best for: Lean teams where leadership still owns strategy and growth: clear attribution without overpaying.
DataFast
Quick metrics and revenue-by-channel: good for "who's winning right now."
What's missing: over-time views. You don't get how mix shifts or which channels paid off when, so comparing periods and spotting trends is harder.
Best for: Teams that only need current-period snapshots, not trends.
Core Differences at a Glance
| Feature | Oculis Analytics | DataFast |
|---|---|---|
| Channel mix over time | Shows how your sources of traffic change over time | Not offered |
| Revenue by channel over time | Which channels brought revenue at which point in time | Quick revenue-by-channel only; no over-time view |
| Pricing | Predictable tiers that fit lean operations | Can get expensive at scale |
| Subscriber retention by cohort | Built-in: monthly cohort retention chart and table showing how paying customers stick around | Not offered |
| Primary focus | Revenue attribution & trends over time | Quick metrics & revenue by channel (no over-time) |
Feature Comparison
Channel Mix and Revenue by Channel Trends Over Time
Oculis Analytics
You see when organic, social, referral, or paid started to matter, and how that mix changed. That's the input for strategy, not just a headline number.
Revenue & Traffic by Channel
Oculis dashboard: top traffic sources with revenue attribution. See which channels drive conversions at what time.
Oculis also shows insights around revenue, visitors, revenue/visitor, and conversion over time. You can filter by specific pages visited or by traffic source (for example, only sessions from Google):
page views
2,450+12%
visitors
1,280+8%
revenue
$892+15%
revenue/visitor
$0.70+6%
CVR
3.2%+0.2%
VisitorsRevenue
Oculis dashboard: revenue/visitor over time for sessions from Google. See how conversion quality changes by period for this channel.
DataFast
Strong on "right now": which channels drive revenue today.
No over-time layer. You won't see how the mix evolved or where it's heading.
Subscriber Retention by Cohort
Oculis Analytics
Built-in cohort retention analytics: group paying customers by the month they first purchased, then track how many keep paying in month 1, 2, 3 and beyond. You get a retention chart with per-cohort lines and a data table showing both absolute subscriber counts and retention percentages.
This answers the question every subscription business needs: are we keeping the customers we acquire?
DataFast
No retention or cohort analytics. You can see current revenue by channel, but not whether those customers stick around.
Pricing
Oculis Analytics
- Predictable tiers, room to grow
- Trends and revenue-over-time without surprise bills
- Fits teams that still make growth calls in-house
DataFast
Cost can climb with volume. If you need trends and predictable spend, Oculis Analytics is often the better fit.
When to Choose Oculis Analytics
- You care how channel mix and revenue by channel change over time
- You need "which channel paid off when", not only "who's up this week"
- You want subscriber retention by cohort to track whether customers stick
- You want predictable pricing and trend views
When to Choose DataFast
- Snapshots and quick revenue-by-channel are enough
- You don't need historical or trend analysis
Final Verdict
Same category, different depth:
- DataFast: fast, current-period revenue-by-channel
- Oculis Analytics: that plus how mix and revenue move over time, plus pricing that scales without nasty surprises
If leadership still owns channel strategy, Oculis Analytics usually wins on clarity per dollar.
Need only snapshots? DataFast can work. Need trends + attribution? That is what Oculis Analytics is for.