You need more than a snapshot: you need to see how traffic _and_ revenue move over time.

Here's how [Oculis Analytics](/content/site-root.html) and DataFast compare, and where Oculis Analytics pulls ahead on trends, revenue-by-channel over time, and pricing.

## What They Are

### Oculis Analytics

Actionable growth analytics: revenue attribution and channel performance: which sources actually grow the business, and how that picture moves over time.

- See channel mix change (not just this week's winner)
- Tie revenue to channels across periods
- Subscriber retention by cohort: see how many paying customers stick around month over month
- Spot trends before you double down or cut

**Best for:** Lean teams where leadership still owns strategy and growth: clear attribution without overpaying.

### DataFast

Quick metrics and revenue-by-channel: good for "who's winning right now."

**What's missing:** over-time views. You don't get how mix shifts or which channels paid off _when_, so comparing periods and spotting trends is harder.

**Best for:** Teams that only need current-period snapshots, not trends.

## Core Differences at a Glance

| Feature | Oculis Analytics | DataFast |
| --- | --- | --- |
| Channel mix over time | Shows how your sources of traffic change over time | Not offered |
| Revenue by channel over time | Which channels brought revenue at which point in time | Quick revenue-by-channel only; no over-time view |
| Pricing | Predictable tiers that fit lean operations | Can get expensive at scale |
| Subscriber retention by cohort | Built-in: monthly cohort retention chart and table showing how paying customers stick around | Not offered |
| Primary focus | Revenue attribution & trends over time | Quick metrics & revenue by channel (no over-time) |

## Feature Comparison

### Channel Mix and Revenue by Channel Trends Over Time

#### Oculis Analytics

You see when organic, social, referral, or paid started to matter, and how that mix changed. That's the input for strategy, not just a headline number.

### Revenue & Traffic by Channel

Oculis dashboard: top traffic sources with revenue attribution. See which channels drive conversions at what time.

Oculis also shows insights around revenue, visitors, revenue/visitor, and conversion over time. You can filter by specific pages visited or by traffic source (for example, only sessions from Google):

page views

2,450+12%

visitors

1,280+8%

revenue

$892+15%

revenue/visitor

$0.70+6%

CVR

3.2%+0.2%

VisitorsRevenue

Oculis dashboard: revenue/visitor over time for sessions from Google. See how conversion quality changes by period for this channel.

#### DataFast

Strong on "right now": which channels drive revenue today.

No over-time layer. You won't see how the mix evolved or where it's heading.

### Subscriber Retention by Cohort

#### Oculis Analytics

Built-in cohort retention analytics: group paying customers by the month they first purchased, then track how many keep paying in month 1, 2, 3 and beyond. You get a retention chart with per-cohort lines and a data table showing both absolute subscriber counts and retention percentages.

This answers the question every subscription business needs: _are we keeping the customers we acquire?_

#### DataFast

No retention or cohort analytics. You can see current revenue by channel, but not whether those customers stick around.

### Pricing

#### Oculis Analytics

- Predictable tiers, room to grow
- Trends and revenue-over-time without surprise bills
- Fits teams that still make growth calls in-house

#### DataFast

Cost can climb with volume. If you need trends _and_ predictable spend, Oculis Analytics is often the better fit.

## When to Choose Oculis Analytics

- You care how channel mix and revenue by channel change over time
- You need "which channel paid off when", not only "who's up this week"
- You want subscriber retention by cohort to track whether customers stick
- You want predictable pricing and trend views

## When to Choose DataFast

- Snapshots and quick revenue-by-channel are enough
- You don't need historical or trend analysis

## Final Verdict

Same category, different depth:

- **DataFast:** fast, current-period revenue-by-channel
- **Oculis Analytics:** that plus how mix and revenue move over time, plus pricing that scales without nasty surprises

If leadership still owns channel strategy, [Oculis Analytics](/content/site-root.html) usually wins on clarity per dollar.

Need only snapshots? DataFast can work. Need trends + attribution? That is what Oculis Analytics is for.